For DTC brands, coaches, info product sellers, SaaS companies, and everyone else looking for more efficient customer acquisition funnels...
High CPA? Use Focused Funnels to Convert More Cold Traffic While Cutting Down on Ad Spend
Ads are getting more expensive while customers are getting more skeptical by the day. Casting a wide net funnel isn’t efficient because it costs too much to convert a single prospect. With focused funnels, you can convert cold traffic with hyper-targeted messaging that resonates with your audience while staying more relevant than your competitors
✅For highly competitive markets where differentiation is essential.
✅For complex products that are difficult to sell with simple funnels.
✅For highly skeptical buyers who need more warming up to convert.
Generic funnels are no longer enough.
Online businesses need a more efficient way to attract new customers without relying on brute forcing massive ad spend.
Generic, wide-net funnels rely on appealing to everyone and turning away no one - resulting in messaging that prospects don’t care about. And when prospects don’t care, they don’t buy.
Focused funnels help you attract different segments of your audience using messaging they can’t ignore.
Focused funnels rely on precise audience segmentation so that you can deliver the exact messaging the audience cares about, allowing you to convert more prospects using less volume.
Gain insight into key audience segments and attract buyers your competitors can’t
There are no one-size-fits-all prospect types in a market. In fact, there can be 2, 3, or even more segments of your target market that you can sell to - meaning every segment needs tailored and specific messaging to convert.
Deploy personalized and focused funnel assets that heat up cold traffic faster while maintaining lower cost
When you deploy focused funnel assets, you no longer compete on generic and wide messaging everyone else does - meaning you end up saving money on ads. And because focused funnels have more specific and relevant messaging, your prospects are much more likely to convert.
Long-term funnels that rely on evergreen buyer psychology instead of short-term fads
Once you cover the main segments of your audience with targeted funnels, it’s much easier to maintain the funnels and optimize them as time goes on because they’re built on the unchangeables of buyer psychology.